Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers
Discussion points:
• What it takes to build a world class RMN in today’s market
• What every retailer starting their retail media journey needs to know
• How brands are investing in retail media – both financially and creatively